Food PAckaging
Haribo Rebrand
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Haribo, perhaps most well known for their line of Gold-Bears gummies, is a German confectionery company founded in 1920 by Hans Riegel. While the company began with one man in a small backyard kitchen it has now grown to be one of the largest manufacturers of gummies in the world.
This rebrand consists of new typography, a new logo and color palette, out-of-home advertising, point of purchase displays, and most notably, new packaging. The overall goal was to contemporize the brand while still hearkening back to the company's 1920's German beginnings.
